Corona Slide in Supers Continues

Will it take action this summer?

Every price increase by Corona Extra in recent memory has been greeted by consumer push back … followed, of course, by the brand setting new sales records.

There’s no reason to believe that trend won’t continue in wake of the price increase that went into effect last year.

That said, Corona Extra has continued losing share in supermarkets well into the summer, according to beer sales statistics from Nielsen.

For the four week period ended June 23, the brand lost a tenth of a point of case share and two-tenths of a point of dollar share. For the 13-week period ended June 23, it lost two tenths of a point of case and dollar share.

The Corona franchise, which includes Corona Light, saw volume in supermarkets slip by 2 percent during the four-week period, according to Nielsen.

So will Corona begin to promotional “spend back” some of its price increase to recapture lost volume? If so, when?

Comments

[Brian FAbre]

Attempting to brew a batch of Corona. Does anyone have a good quality clone?
"B"