Miller's Overall Volume Up on Higher Pricing
Miller Lite sales trends flat vs. last year, but trends improving; Worthmore brands up more than 60 percent.
Miller Lite brand volumes were level with the year-earlier period for the three months ended June 30, SABMiller plc reported today.
Miller Lite posted strong performance during April and May but volume suffered in June, which had one less trading day vs. the prior year.
Recall that Anheuser-Busch also reported a decline in sales-to-retailers in June, attributing some of that to weather conditions in Texas.
According the Nielsen data for the key Independence Day holiday sales period, Miller Lite sales have since picked up in July.
Miller Brewing Company is targeting low-single digit growth for Miller Lite.
"At Miller, we are encouraged -- but not satisfied -- with the improved growth trajectory of Miller Lite," said Miller CEO Tom Long. "To fully deliver on our aspirations for this great brand in 2008, you can count on us to continue to make Miller Lite our top priority."
The sales performance was disclosed as part of SABMiller's three-month trading statement. SABMiller is the parent of Miller.
Overall, Miller's U.S. domestic sales to retailers grew by 4.6 percent. Not counting the Sparks and Steel Reserve brands added last August, Miller's STRs slipped by 0.7 percent. Miller led industry pricing across the portfolio in the period.
Miller's effort to migrate its portfolio to the faster-growing worthmore segment showed signs of success. The Peroni Nastro Azzurro, Leinenkugel's and Sparks brands all delivered double-digit growth.
Overall, worthmore STRs grew by 63 percent.
Part of that growth is attributable to the newly introduced Miller Chill. Still early in its national launch, Miller Chill has exceeded volume targets.



