Bud Pricing Lags in Supers

Increases little more than a third of category average.

Budweiser is not the king of pricing.

The national weighted average case price increase for the Bud franchise in supermarkets was a little more than a third of the category average during the four weeks ended August 4, according to beer sales statistics from Nielsen.

The Bud franchise was up 1.3 percent vs. the category average of 3.5 percent, according to beer market analysis by Nielsen.

Bud was up 1.3 percent. Bud Light and Bud Select each were up 1.1 percent.

Of the three, Bud Light was the only brand to gain case share, up 0.6 points. Bud lost 0.4 points and Bud Select lost 0.3 points, according to Nielsen.

The 3.5 percent increase was driven primarily by increases in import and craft pricing. Import pricing was up 4.7 percent and craft pricing was up 4.3 percent. Also boosting the average category price: The growing size of craft, which picked up 0.7 points of case share during the period.

Miller Lite’s average weighted case price was up 1.7 percent and the brand picked up 0.2 points of case share, according to Nielsen. Coors Light’s case price was up 2.5 percent as the brand gained 0.1 points of case share.