Living the High Life in C-Stores

Second-fastest growing brand in the channel.

Miller High Life was the second-fastest growing brand in convenience stores for the four weeks ended November 3, according to beer sales statistics from Nielsen.

Miller High Life, driven by advertising featuring the delivery guy played by Windell Middlebrooks, gained 0.4 points of case share and 0.2 points of dollar share during the period.

It’s the 11th straight month in which Miller High Life gained share. And Miller High Life’s growth was widespread, with 52 percent of all measured markets seeing an increase.

Miller High Life’s performance helped boost Miller Brewing Company’s case share and dollar share by 0.4 points. Miller Chill has a 0.2 share in the channel. Steel Reserve picked up 0.2 points.

Anheuser-Busch saw its case share slip by 0.6 points and its dollar share fall by 0.6 points. That’s despite strong performance by Bud Light, which gained 0.6 points of case share and 0.5 points of dollar share.

Coors Brewing Company gained 0.3 points of case share and 0.3 points of dollar share. Coors Light led the way, adding 0.2 points of case share and dollar share.