Miller, Coors Gain in C-Stores
Bud drags down A-B.
Miller Brewing Company and Coors Brewing Company gained share in convenience stores during the four weeks ended January 26, according to beer sales statistics from Nielsen.
Anheuser-Busch, which dominates the channel with 61.4 percent of case volume, saw its share erode as Budweiser declined.
Miller gained 0.2 points of volume and dollar share during the period. Its gain was driven by Miller Chill, which has held its 0.2 share in C-stores.
Miller also got a boost from the Milwaukee’s Best franchise, which gained 0.1 points of case share.
Miller Lite lost 0.1 points of case and dollar share during the period. Miller High Life was flat on both counts.
Coors gained 0.4 points of volume and dollar share. Coors Light led the way, up 0.3 points in both measures. The Keystone franchise was up 0.1 points in both areas.
Blue Moon, meanwhile, increased its volume share by 0.1 points and added 0.2 points of dollar share.
A-B, meanwhile, lost 0.6 points of case share and 0.7 points of dollar share.
Bud lost a full point of case and dollar share during the period. Other decliners include Bud Select, the Busch franchise and the Michelob franchise.
Bud Light, meanwhile, gained 0.7 points of case share and 0.6 points of dollar share.



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