Bud TV in Limbo

“Not totally dead yet,” says A-B media exec.

Bud TV, which was launched last year with great fanfare but fell far short of viewership expectations, now faces an uncertain future.

From an Adweek report:

Speaking at the Association of National Advertisers TV conference in New York yesterday, Tony Ponturo, president and CEO of the Busch Media Group, was less than enthusiastic about the service's prospects.

He described the online content offering as, "Not totally dead yet," and insisted that the company wouldn't kill the service altogether because, if nothing else, it provides, "a valuable link to the creative community." And it's creatives, after all, who produce ads.

But how Bud.TV evolves "is an open question," he said.

That said, Ponturo noted that the service was "flawed," in that it tried to be too "hip and cool" for its own good. The feedback from consumers, said Ponturo, was, "We really like your ads," but the other site content wasn't especially popular.

The whole report can be seen here.