Leinie’s Expanding Summer Shandy Distribution

Hits store shelves next month.

The Jacob Leinenkugel Brewing Company is expanding distribution of its popular seasonal Summer Shandy.

Leinie's will be marketing Summer Shandy in 40 states this summer. Leinie's stuck mostly to its core Midwestern states for the brand's debut last summer.

Leinie's is expanding distribution due to Summer Shandy's success in its first year. It vastly exceeded sales expectations; established itself as one of the fastest growing brands in supermarkets despite its regional distribution; and helped drive share gains for the total Leinie’s portfolio.

Commenting last summer on the brand’s success, Dick Leinenkugel, vice president of marketing and sales for Leinie’s, said: “Crafts are hot … People are looking for differentiated styles of beers. We have been able to deliver that from Leinenkugel’s. Leinenkugel’s Summer Shandy is a unique flavor offering and incredibly refreshing during warm weather months.”

Summer Shandy goes into retail accounts next month.

Previous Brew Blog coverage on Summer Shandy can be seen here and here.