Many Michelobs

Dunkel Weisse, others on tap.

Anheuser-Busch – which has stated previously it plans to slow down on new product introductions – appears poised to roll out no fewer than four new styles of Michelob

The brewer has received label approvals for four new Michelob line extensions: Michelob Brown Ale, Michelob Red Ale, Michelob Dunkel Weiss and Michelob Bohemian Pilsner.

The approvals were for kegs. It’s not clear whether A-B plans to roll out bottle versions of the brews.

The new brands appear to fit in with A-B’s effort to position Michelob as a craft-style brand (ad tagline: “Crafting a better beer”).

Speaking at an analysts and investors conference in February, A-B CEO August Busch IV said, speaking of Michelob: “These brands offer a huge opportunity in the craft segment.”

These new labels would join a lineup including Michelob Honey Lager, Porter, Pale Ale, Amber Ale, Marzen and Wheat.

The proliferation of Michelob styles is reminiscent of Boston Beer’s frequent addition of new varieties. For instance, it recently launched a Samuel Adams Irish Red.

The label application for Michelob Brown Ale can be seen here.

The application for Michelob Red Ale can be seen here.

The application of Michelob Dunkel Weisse can be seen here.

The application for Michelob Bohemian Pilsner can be seen here.