Tabasco Tequila?
Spicy brand latest example of cobranding.
Tequila’s a hot category. Heaven Hill Distilleries Inc. is trying to make it hotter.
The distiller has received label approval from the Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau for Tabasco Premium Gold, described on the label as a “spicy tequila.”
The label, emblazoned with the Tabasco logo, calls it a “premium tequila with Tabasco brand pepper sauce & other natural flavors.” Tabasco sauce is the property of the privately held McIlhenny Company.
Tabasco sauce already is used as an ingredient in some tequila cocktails.
The new product seems reminiscent of Anheuser-Busch using Clamato, from Cadbury Schweppes, as a branded element of its Bud Chelada and Bud Light Chelada.
The label can be seen here.
The label application can be seen here.
Interesting, I have had a chili infused tequila that is spicy, but this sounds good. I'll be watching for it!
Posted by: Tapatia | March 20, 2008 at 11:28 PM