Diageo Expanding Parrot Bay Lineup

Key Lime on tap.

Yet another new lime line extension?

That seems to be the case as Diageo appears poised to add a Key Lime line extension to its popular lineup of Captain Morgan Parrot Bay rums. The distiller recently received label approval for the brand from federal regulators.

Parrot Bay is a flavored white rum sub-brand of Captain Morgan, the No. 2 rum behind Bacardi. Key Lime joins coconut, mango, pineapple and passion fruit.

The Parrot Bay moniker also appears on a lineup of flavored malt beverages.

Rum sales grew 5.1 percent in 2007, according to figures from the Beverage Information Group.

Here's the label image for Parrot Bay Key Lime.

Here's the label application for Parrot Bay Key Lime.